I love being asked to do marketing agency support, as it’s always a really fun and fulfilling experience to be able to bring my experience and skills to a team, and work together to deliver the best possible outcomes for a variety of clients. Thanks to the variety of my agency and in-house background, I can quickly fit in with any size of agency team, offering flexible support on both content strategy and delivery, while building a solid rapport with clients to ensure continued confidence and satisfaction.
I first started working with We Are Aphra in 2020, during the first lockdown. This creative marketing agency required support because they were in demand and rapidly growing, with lots of new retained clients and various projects about to come online. Rather than rush recruiting for their permanent team members in order to upscale to meet demand, bringing me in enabled the agency to take their time and find new hires who would be the right fit.
I worked on a wide variety of B2B and B2C accounts, writing content from web pages to blogs, video scripts to socials, providing editorial services, and of course chipping in to team efforts such as tenders and pitches, and client strategy brainstorming:
- Groundworks contractor – SEO blogs and case studies
- Law firm – SEO web copy
- Insurance provider – video script
- Construction companies – bid writing
- Builders merchant – social media
- Big 3 management consultancy – copy editing
- Health supplements retail – social media
- HE community magazine – editorial services
- IT security specialist – SEO blogs and mailshots
- Kiosk manufacturer – emails, social media and web copy
- Communications strategy planning
- Tender and pitch contributions
Working as an integral part of the team, with my own Aphra email address and sign-in on the project management system, I acted as a true partner, supporting client relationships and a positive team dynamic, acting to all intents and purposes like an Aphra employee. In terms of location, I was mostly working remotely, but did pop in for in-person meetings when required.
I delivered marketing agency support for Aphra on a retained basis over a year and a half in the end, owing to continued growth, and have since also tackled a number of discrete copywriting projects for them.
“It’s always helpful for a marketing agency to have experienced freelance professionals on hand for support, and we found it particularly useful to be able to scale up or down with a senior-level resource, depending on client demands and team workloads. I found Rebecca to be a safe pair of hands whatever the brief, and her background in agency and in-house marcomms roles proved invaluable when it came to hitting the ground running with each new client or project she was involved in.”Grace Carter, Founder & Director, We Are Aphra