Rebecca Winward

Rebecca Winward

Expert copywriter, content strategist and journalist, specialising in homes and interiors, property, construction and maintenance, building services, and engineering.

great copy makes (business) sense

I help companies reach, engage and influence their target audiences – whether prospects, customers, or other stakeholders – through the power of the written word. Whether this is achieved through an organisation's own communications channels and assets, or through the press and other media platforms, my broad marketing communications and publishing background means I've got a wealth of experience and insight to bring to the table.

specialist copywriting expertise

With a career that has spanned both consumer and trade magazines, and B2B and B2C PR and marketing communications, I've written a lot of content for a lot of different purposes (and different target audiences) in my time. I've covered topics from bridal gowns to diesel fuel injection, although these days I tend to focus on homes and interiors, property, construction and maintenance, building services, and engineering.

easy to work with

I've commissioned freelancers myself, and held both agency and in-house marketing positions; having been on both sides of the equation I know just what's needed for a smooth, efficient, and effective working relationship.

no brief? no problem

There's no way around it, a brief is an essential part of the copywriting process – it's the only way to ensure that the resulting marketing asset can achieve its strategic objectives (which, after all, is the point!). But that's not to say that you have to have a pre-existing brief drawn up by your marketing team prior to getting in touch with me. I'm great with detailed briefs, of course, but with my marcomms experience I'm ideally placed to help pin down all the necessary elements including format and scope, objectives, target audience, style and tone, and call to action.

versatile & diligent

After 20 years of working in marketing, PR and journalism, I'm a dab hand at creating well-crafted copy for books, magazines, newspapers, brochures, leaflets, websites, blogs, social media, adverts, white papers, awards entries, advertorials, case studies, press releases, video scripts, newsletters, presentations and speeches. And I'm always on brief, on time, and on budget.

 

Whether you're looking for a bolt-on to your company's in-house marketing team, need a standalone resource to fulfill your organisation's marketing communications function, or you'd like to boost your marketing agency's capacity and specialist capability, then do get in touch to find about more about what I can offer.

"Whatever the nature of the assignment, I found Rebecca's copy to be clean, well-crafted, persuasive, and always in line with our communications strategy."

Michelle Jakeway, Marketing Manager, Ideal Heating

“Rebecca has impeccable writing and subbing skills, an eye for design, and an intuitive understanding of a target audience.”

Chris Bates, Editor, Build It

“I’ve been impressed by Rebecca’s ability to turn her hand to any type of written work – from awards entries to press releases, magazine advertorials to website copy.”

Nichola Cain, Managing Director, Voice Communications

“Rebecca is a model author: she is both creative and collaborative, writes engaging, smooth-flowing prose, and she never misses a deadline.”

Claire Chandler, Head of Editorial, Merrell Publishers

“Rebecca is an excellent writer who always meets the given brief, on time and to a high standard. She is also very personable and flexible, meeting the needs of a busy editorial environment.”

Lucy Mowatt, Group Editor, Archant Dialogue

“We have absolute confidence in the quality of content as Rebecca takes time to understand our needs and goals – first drafts rarely need any changes at all.”

John Simpson, Director, AJ Energy Consultants

“In addition to being a fantastic copywriter, Rebecca is unique in the strategic contribution she makes to any project, through independent research, a broad professional background, and the ability to engage effectively with senior stakeholders.”

Helen Tidswell, Director, Strategic Insight
"Rebecca is a fantastic copywriter and all-round brilliant addition to any team, who thoroughly considers every aspect of a project, writes compelling strategies and produces copy that is grounded in detailed and fact-checked research."

Grace Carter, Marketing Director, We Are Aphra