I help companies reach, engage and influence their target audiences – whether prospects, customers, or other stakeholders – through the power of the written word. Whether this is achieved through an organisation's own communications channels and assets, or through the press and other media platforms, my broad marketing communications and publishing background means I've got a wealth of experience and insight to bring to the table.
With a career in consumer and trade magazines, and B2B and B2C PR and marketing communications, I've written a lot of content for a lot of different purposes and audiences. I've covered topics from bridal gowns to diesel engines, although I specialise in homes and interiors, construction and maintenance, building services, and engineering.
I've commissioned freelancers myself, and held both agency and in-house marketing communications positions, so I've got a broad understanding of the pressures involved and how the best outcomes may be achieved. Having been on both sides of the equation I know just what's needed for a smooth, efficient, and effective working relationship.
A solid brief is an essential part of the process, to ensure the asset can fulfil all its strategic objectives. But that's not to say a full brief must be drawn up prior to involving me. With my marcomms experience I'm ideally placed to help pin down all the necessary elements including format and scope, objectives, target audience, style and tone, and call to action.
After more than 20 years of working in marketing, PR and journalism, I'm a dab hand at creating well-crafted copy for books, magazines, newspapers, brochures, websites, blogs, social media, adverts, white papers, awards entries, advertorials, case studies, press releases, scripts, newsletters, presentations and speeches. And I'm always on brief, on time, and on budget.
When I am asked to provide content marketing consultancy for a client it’s often because they’re dipping a toe into content marketing and are yet to employ a dedicated team. […]
With a site re-skin due to coincide with Aspiring Solicitors’ 10th anniversary, I was engaged to rewrite the web copy across the brand’s site. The objectives were to ensure consistency […]
I love being asked to do marketing agency support, as it’s always a really fun and fulfilling experience to be able to bring my experience and skills to a team, […]
When I am asked to provide content marketing consultancy for a client it’s often because they’re dipping a toe into content marketing and are yet to employ a dedicated team. […]
"Whatever the nature of the assignment, I found Rebecca's copy to be clean, well-crafted, persuasive, and always in line with our communications strategy."
Michelle Jakeway, Marketing Manager, Ideal Heating
“Rebecca has impeccable writing and subbing skills, an eye for design, and an intuitive understanding of a target audience.”
Chris Bates, Editor, Build It
“I’ve been impressed by Rebecca’s ability to turn her hand to any type of written work – from awards entries to press releases, magazine advertorials to website copy.”
Nichola Cain, Managing Director, Voice Communications
“Rebecca is a model author: she is both creative and collaborative, writes engaging, smooth-flowing prose, and she never misses a deadline.”
Claire Chandler, Head of Editorial, Merrell Publishers
“We have absolute confidence in the quality of content as Rebecca takes time to understand our needs and goals – first drafts rarely need any changes at all.”
John Simpson, Director, AJ Energy Consultants
“In addition to being a fantastic copywriter, Rebecca is unique in the strategic contribution she makes to any project, through independent research, a broad professional background, and the ability to engage effectively with senior stakeholders.”
Helen Tidswell, Director, Strategic Insight
