A creative type with a sound academic background, I’ve been working in media, marketing and PR since graduating from the University of St Andrews in 2001.
My background gives me a strong mix of editorial judgement, commercial awareness and practical delivery experience. I’ve led editorial teams, written for consumer and trade titles, worked across agency-side and in-house PR and marketing roles, and now work independently with a range of clients that need senior-level marketing communications support on a short- or longer-term basis.
I’ve also had three interiors books published in my own name — Happy Home (2012), Everything in its Place (2015) and How We Live Now (2021) and I also co-wrote Space Works (2017). While my work is now much more focused on B2B marketing communications, this publishing experience still informs the way I approach structure, clarity, tone, storytelling and reader engagement.
My work is rooted in clear thinking and strong writing. I help businesses make sense of what they need to say, shape the message around the audience, and turn technical or specialist information into targeted communications that are useful, credible and commercially relevant.
I specialise in anything complex, technical, or otherwise audience-specific (particularly for discerning, high-level customers and prospects), and although I can turn my hand to any topic, these days I tend to focus on homes and interiors, property, construction and maintenance, building services and engineering.
How I work with clients
Clients usually bring me in when they need someone who can quickly understand the subject, ask the right questions, find the commercial thread and turn complex information into clear, credible communication – with maximum efficiency and minimum fuss.
This might be for a clearly defined project: a website, campaign, quality submission, case study, white paper, guide, newsletter programme or set of sales-support materials.
At other times, I work on a retainer basis as a flexible extension of the team. This can be particularly useful when a business needs senior marketing, content or writing support, but does not need a full-time hire. It can also help when a role is vacant, recruitment is underway, budgets need to stay operational, or senior staff are simply too stretched to keep every project moving.
In that capacity, I can provide the extra thinking and delivery needed to take pressure off the team. I’m happy working alongside founders, directors, marketing leads, agencies, technical specialists and bid teams – shaping the work, asking the right questions, making sensible decisions and getting things done.