For manufacturers of specialist construction products, the biggest commercial threat does not always come at the start of the specification process. Sometimes the product has already been considered, understood and specified, only to be challenged later when cost pressure enters the conversation and a cheaper alternative appears to offer a […]
case studies
5 posts
For businesses selling complex solutions to senior decision-makers, content has to do more than keep marketing channels active. It needs to demonstrate a genuine understanding of the commercial, operational and human issues shaping the client’s world, while giving prospective customers a credible reason to engage with the business. This becomes […]
When I am asked to provide content marketing consultancy for a client it’s often because they’re dipping a toe into content marketing and are yet to employ a dedicated team. Another common scenario is that they’ve decided to employ specialist content marketing or editorial support to launch a new platform, […]
With a site re-skin due to coincide with Aspiring Solicitors’ 10th anniversary, I was engaged to rewrite the web copy across the brand’s site. The objectives were to ensure consistency of voice, and to finesse the style to be more concise and professional, in order to increase engagement. I was […]
I love being asked to do marketing agency support, as it’s always a really fun and fulfilling experience to be able to bring my experience and skills to a team, and work together to deliver the best possible outcomes for a variety of clients. Thanks to the variety of my […]